Sunday, July 19, 2009

Great SBI Sydney lunch today

Hi everyone,

Just got home after meeting and having lunch with Michelle and Craig (the Vet).

We met at Piccolo Padre Café in Rozelle as we only needed a table for 3.

It was great to see Craig and we worked out the last time we saw him was October or November last year. LOTS to talk about and catch up with.

Things we discussed:
  • Michelle and I went to http://Blurb.com Sydney Meetup on Thursday night, and got all inspired again to create print-on-demand books for our websites
  • I talked about the Content Management System I use and how I'm much happier now to quickly add News items to my website knowing that these snippets won't be deleted (as per previous system)
  • using Widgetbox.com, and how disappointed I am - and Michelle is too - because they now show adverts on our widgets forcing web visitors to click twice to remove; we are both looking for new widgets to display our blog updates and youtube videos (without paying the ad-free 'pro' price, which seems to be the new biz model for many sites). If you know of one - let us know :-)
  • selling info via locked PDF, with password, and how to avoid customer forwarding the pdf to others for free
  • I suggested alternative - create a tangible product rather than an ebook - e.g. black and white Booklet via Blurb.com or Lulu.com, which means customer gets a product shipped to them so it has more perceived value. Print-on-demand is the easiest way to provide info and give customer a high perceived value
  • Craig said he'd recently received a PDF which 'disappears' after a set period of time - very cool - but still could be opened in other software and turned into a non-disappearing pdf quite easily - any other suggestions?
  • Craig alerted me to an issue with google ads on my site - I can't believe I forgot to check it in http://Browsershots.org - and highly recommend you each do this for new pages on your sites, to see how they appear in other browsers, on other types of computers. And yes, I.E. 5-7 generally don't show sites as they appear in all the better known browsers, so find a work-around for people still using those browsers.
  • SBI announced new monthly payments for website owners, good idea.
  • Michelle and Craig - did I miss anything? If yes, please post a comment on this post.
ATO
Craig gave us some great tips about the Australian Tax Office and the free software and tips they provide:

Free on-site assistance -

The e-record software seems really good for doing BAS, and then lodging it on-line via a direct link for e-record to the Business Portal, uisng a digital certificate.
The e-tax software via the individual tab at www.ato.gov.au :
http://www.ato.gov.au/individuals/ also seems really good.

Additional concessions for small businesses available to 31 Dec 2009
found via a more general page here


Proposed dates for next meetings (every 4 weeks):
  • 16th August
  • 13 Sept
  • 11 Oct
  • 08 Nov
  • 06 Dec Xmas Party
UPDATE
Just found out Geoff and Karen went to old venue today, so we didn't meet up. Can everyone please let me know if you're attending the lunches, so this doesn't happen again - thanks!! If in doubt, make sure you have my cellphone number with you, and give me a call - you'll find it in the emails I send you.

Ciao for now
Teena!


Friday, March 27, 2009

Driving directions to Webmaster Lunch

Hi there! I am posting the driving directions hers to save space in the newsletter blurb.

See you Sunday!

Teena

SBI Webmaster Lunch
1:00 - 3:00pm-ish
Three Weeds Hotel
197 Evans Street
Rozelle NSW 2039

If coming from the Anzac Bridge:

Veer right into Victoria Road, go LEFT at 2nd set of lights - at Evans St - pub's on your right, one short block from the corner.

If coming from Drummoyne:

You can't turn right into Evans St, so turn RIGHT at the next set of lights at Gordon St (ps there is NO green arrow, just turn when you can) - you'll need to go round the block to find Evans.
Find us in the large back bar
Street Parking 2 hr, possibly untimed in the side streets


Thursday, March 12, 2009

Google Search - Improve your adsense


Hi there,

Just read an interesting article on using Google Search on your website.

If you have a Google Adsense account, you might be able to boost your Search income by following a few simple tips. Read the article here on the Google blog:

http://adsense.blogspot.com/2009/02/get-goghing-with-adsense-for-search.html

Get Goghing with AdSense for search

A few months ago, we shared a number of AdSense for search optimization tips with you. Here's the story of one AdSense publisher who recently tried some of these techniques and saw substantial results after making a few small changes. Read more ...
http://adsense.blogspot.com/2009/02/get-goghing-with-adsense-for-search.html


Other Google Adsense Blog Posts of interest:

Add Google News to your website

My content, your content, other people's content

Fontastic new options for your ad units


Cheers
Teena

Monday, February 2, 2009

Report : Brunch Sunday 1st Feb, 2009

At our brunch yesterday we discussed many topics as per usual :-)

TIPS & TRICKS

Read your website stats for a wealth of info

- what are the search terms (keywords) people are typing to find your website?
- can you use these keywords in pages you already have, or pages you can create?

Are you using Google Local? You should be

- a great way to free traffic AND new clients!
- go to http://www.google.com.au/local
- I think you can now add 10 photos plus a couple of videos
- what are you waiting for?? it's free :-)
- one of our members is getting tons of local traffic AND orders!

Add videos to YouTube etc

- use free software to create simple videos with your business message
- upload them to YouTube and the other huge list of video publishing sites
- we'll provide a list shortly
- let me know if you have any sites you currently use

Add your site to free local business directories

- search for 'free business directory sydney' (e.g. CraigsList, TrueLocal etc)
- make a list in a spreadsheet
- create a small advert and upload
- in your spreadsheet, track how frequently the free ads get deleted, make sure to update your ads regularly to ensure they keep sending you traffic
- one site we know of who recently did this increased traffic to her site AND got a huge ongoing response by phone with people calling for the service advertised
- do you already use any of these directories? send me the details to add the list I'm creating which will then be emailed to our group

Following the keyword blueprint to master the search engines?

- do you understand how/why/where to use keywords?
- if not, let me know - we're creating a simple blueprint to follow in easy steps

Got tips you want to share?

- let me know, we'll add them to this site

Ciao for now
Teena!

Welcome SBI SYDNEY WEBMASTERS

Welcome to our new SBI SYDNEY WEBMASTER blog!

I'll post information discussed at our almost-monthly meetings / brunches / lunches, and if you have something you want to share, please let me know.

If you'd like to post a comment on any post, click the Comment link below it.

I look forward to us all sharing our knowledge, trials, tribulations and triumphs, and building better websites.

See you soo!
Teena Hughes